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FRONTLINE takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations. To cut through mass-media clutter and to overcome consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages deeper into the fabric of our lives.

In 1961, segregation seemed to have an overwhelming grip on American society. Many states violently enforced the policy, while the federal government, under the Kennedy administration, remained indifferent, preoccupied with matters abroad.

The heroism of nine students in Little Rock, Arkansas
Pioneers of desegregation

Nine From Little Rock chronicles the Arkansas school integration crisis and the changes wrought in subsequent years.

Samuel Clemens rose from a hardscrabble boyhood in the backwoods of Missouri to become Mark Twain, America's best-known and best-loved author. Considered in his time as the funniest man on earth, Twain was also an unflinching critic of human nature who used his humor to attack hypocrisy, greed and racism.

The 20-minute video Why Shakespeare? asks what Shakespeare means to different people. This short documentary features students as well as actors including Tom Hanks, Martin Sheen, Christina Applegate, and Michael Richards reciting favorite Shakespearean passages and speaking about the impact of theater and Shakespeare on their lives.

This award-winning film introduces students to Shakespeare and his time. Featuring excerpts from more than 30 Shakespeare films and theatrical productions, it presents historical and literary background in an irresistibly enjoyable way.