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In this program, a young writer must compose a convincing letter to the school news paper to win his classmates' votes for student council, while another writer is challenged to research and write a supporting argument in favor of an issue that she feels strongly against. The students explore both the structure of persuasive essays as well as techniques for writing in a convincing way, including the use of compelling evidence to support an argument, appealing to an audience on a logical, emotional, or ethical level, and effectively addressing counterarguments.