The Big Thirst author Charles Fishman says smart corporations are paying particular attention to water risk and "remaking their operations to use less water". Fishman says that simply being "water smart" leads to a huge competitive advantage.
The Lavin Agency, “Corporations Need to Pay More Attention to Water: Charles Fishman,” YouTube (video), February 25, 2013. Accessed August 14, 2013.
http://www.youtube.com/watch?v=8uWzIDMuM_U.
