High

Shocking pink--or hot pink, as it is called today--was the signature color of designer Elsa Schiaparelli and perhaps her greatest contribution to the fashion world. Schiaparelli (1890-1973) was one of the most innovative designers of the early twentieth century. Many design elements that are taken for granted today she created and brought to the forefront of fashion. She is credited with many firsts: trompe l'oeil sweaters with collars and bows woven in, zippers as design features, wedge heels, shoulder bags, boutiques, and even the concept of a runway show for presenting collections.