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The Merchants of Cool: A Report on the Creators & Marketers of Popular Culture for Teenagers (2001)

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Teenagers today have more money and independence than ever before. Their lives have become the object of obsessive focus by corporate America. Their tastes, attitudes, and aspirations are sampled and resampled by marketers wielding the latest scientific tools to determine exactly who they are and what they want.

Grade Level: 
Middle
High
Length: 
01:00
The Merchants of Cool: A Report on the Creators & Marketers of Popular Culture for Teenagers