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Got a great idea? So do Chloe, Andy, Mia, and Jamaal. Join them as the go from eating a cookie to starting their own cookie business. Discover how market research and a business plan can help you own and operate a business in your community. See how factors like scarcity and demand, advertising, the availability of resources, competition, and location directly affect the price and sale of goods and services - and a business's ability to make a profit.