Scholastic Inc. and National Institute on Drug Abuse, “Teens and Decision Making: What Brain Science Reveals,” in New York Times Upfront (Vol. 140, Issue 13),
April 14, 2008, 18.
Teenagers today have more money and independence than ever before. Their lives have become the object of obsessive focus by corporate America. Their tastes, attitudes, and aspirations are sampled and resampled by marketers wielding the latest scientific tools to determine exactly who they are and what they want.
Within a single generation, the Web and digital media have remade nearly every aspect of modern culture, transforming the way we work, learn and socialize in ways that we are only beginning to understand.
From sipping hot chocolate to remembering a phone number, this creative video shows how everyday situations are controlled by the brain and nervous system. Various organs and components of both the central nervous system and the peripheral nervous system are explored.
Today's teens are often labeled Generation M because of the extent that media saturates their lives. This program examines how different forms of media encourage young consumers to smoke more, drink more, eat more unhealthy foods, and take greater risks with sexual behavior.